Marketing focuses on establishing visibility, educating prospective buyers, and converting prospects. Enable Employees with Relevant, Timely Insights Consider the four categories of capabilities to make CSM work the Aberdeen Group identified:Ģ. Customer relationship management truly matters.ĭigital Marketing Strengthens Customer Relationship Management Effortsĭigital marketing plays a critical role in successful customer success management (CSM) strategy. Revenue from customer referrals (12.3% v 5.3%).Īddressing customer issues and being responsive to existing client needs ultimately improved customer experience, increased revenues, and netted cost reductions.Customer win-back rates (9.9% growth v 2.1% losses). ![]()
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