![]() tangible for an online dating app = get matches intangible = meet the love of your life) What are the tangible and intangible benefits? (e.g.What problem are you solving for your users?.If you don’t know where to start, try answering the following questions: Let potential users know what makes your app unique and why they’ll love it.” Here’s Apple’s recommendation for how to structure an app description: “The ideal description is a concise, informative paragraph followed by a short list of main features. Also, stay consistent with your brand voice and don’t mislead - give an accurate picture of what’s included in the app. The best app descriptions are clear, conversational, and communicate their value upfront.īe sure to use keywords that your audience may use to search for apps,Īnd ensure your app description reflects your user experience. And the app description is part of an app’s metadata along with the app title, subtitle, and keywords. The Apple App Store and Google Play Store factor app metadata into their rankings and search results. Writing a good app description is vital to increase an app’s searchability and conversion rate on the app store, also known as app store optimization (ASO). The text on an app store listing that explains what the app does and why people should download it. And without a good app description, your app may not appear in search results at all. They are a factor Apple and Google consider in search and app store rankings along with ratings, reviews, and the number of downloads. These are all questions you need to answer in your app store description. What is this app? How would I use it? What problem would it help me solve? When users browse in the app store, they take just a few seconds to make a decision.
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